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  • Writer's pictureAri Goldfarb

Building the Right Culture

When you start a business you may make the mistake of assuming the culture is already there.

It’s important to the infrastructure of your company to articulate and write down what’s important to you so you can start building a tangible culture.

Questions you should be asking yourself are what are your core values and beliefs? Why does the world need my company? What are our brand promises to our customers and our employees?

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